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Brand Identity — Packaging — Campaign

Respect

In 2009, the tobacco group TDR commissioned us to redesign their Respect brand. The new design communicates the brand's core values. It is characterful, confident, optimistic and modern. The bold typography and clean color scheme creates a distinctly urban packaging. The brand which was launched in 2010 was specifically developed for the Spanish and Czech markets and targets a broad audience.

Respect Red packaging
Respect Gold packaging
Respect BTL campaign citylights poster