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Souvenir design

Golly±Bossy

The idea behind these designs was to create a group of souvenirs which communicates the hostel's bold brand identity and acts as a kind of  'uniform' that identifies its wearers in and around Split and invites reaction, interaction and communication with the public. The abbreviated form of the hostel's name G±B is used in the designs to create new abbreviations of words and concepts - all in the local Split dialect - that work in tandem on each specific souvenir. Thus, G±B, instead of GOLLY±BOSSY becomes GRADDELLAE±BEVANDDA on an apron, GRINTATT±BESHTIMAT on a T-shirt or GAVOONI±BALANTZANNE on a shopping bag. The Dalmatian words, like the hostel's name, are transcribed phonetically in English with the specific intention of creating humorous and often confusing encounters between tourists and the local population. Definitions in English of the various words and concepts appear on the items in separate small white texts. The end result is an attractive, useful, branded souvenir that encourages communication and educates tourists in the city's unique cultural and dialectical peculiarities. This project was designed in collaboration with co-authors Marina Andrijašević and Ivan Dorotić.

G±B apron
Definitions in English of the various words and concepts appear on the items in separate small white texts
G±B T-shirt
G±B shopping bag
G±B flipflops
G±B beach towel