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Brand Identity — Packaging — Brochure — Writing

Franc Arman

Franc Arman is a respected, award-winning Croatian wine brand. Its position on the domestic market has strengthened over the years, and today it is poised for international markets. In 2005, we were asked by the company to revamp its logo and wine labels and create a new visual identity which communicates the subtlety, elegance and sophistication of its wines and repositions the brand to a high-end market segment. The success of this project - increased sales and brand recognition - was in large part due to a synergy of client collaboration, design and promotion.

Wine label, closeup
Wine label
Franc Arman logo
Wine label, closeup
Wine label
Brochure cover, closeup
Brochure spread
Brochure spread, closeup
Brochure spread
Brochure spread, detail