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Brand Identity — Packaging — Artwork

Avangard

Avangard is the Croatian derivative of the French avantgarde, an advance group in any field, whose works are perceived 'as before their time'; pioneers or innovators. In 2005, the tobacco group TDR launched a new brand of cigarettes named Avangard and commissioned us to design it. Our design was inspired by the aesthetics of the Dutch movement De Stijl, founded in Holland in 1917 and articulated through the work of such artists as Piet Mondrian and Theo van Doesburg, Gerrit Rietveld and others.

Avangard packaging
Avangard logo
Avangard 'special edition' packaging