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Visual Identity — Web Design

Agroproteinka

Agroproteinka d.d. is a Croatian company with a 60-year-long tradition in collecting and processing animal by-products, and which, in the last decade, has been moving towards production of renewable energy sources. The company commissioned us to redesign its visual identity and website. The logo’s primary graphic element - a circle - is derived from nature - an elementary form that all natural phenomena seek to emanate. It suggests circulation, regeneration, a transformation from one shape to another — renewal. The mosaic structure of the logo, through association and color, represents the spectrum of the company’s core activities. The shapes within it are free-form and pliant, indicating an openness towards future new areas of development. The brand’s visual identity and website were designed in collaboration with colleague and designer Tanja Prlenda. To view the website, see: www.agroproteinka.hr

Logo
Logo design process
Logo
Website
Website
Website
Brochure
Brochure
T-Shirt
Corporate gift
Logo, horizontal version